Your brand identity is what grabs your audience's attention and sticks in their mind as they go through their buyer's journey. When you get it right, you can expect a surge in traffic, leads, and sales. 

With this worksheet, you can walk through each stage of the brand identity creation process. Follow each step as you define your brand, gain an understanding of your competition, hone in on who your ideal buyer is, and solidify your messaging. After you complete these exercises, you're ready to build awareness and recognition with people who are ready to become paying customers.