Your business tagline delivers a concise, impactful statement about the purpose of your brand and how your products or services are helping people solve their problems. The right tagline makes you stand out in your industry and appeals to your ideal buyers. 

This worksheet provides five simple steps with interactive exercises to help you tailor your messaging to your target audience, use the right keywords to entice people, identify your differentiators among your competitors, and test your tagline with your internal team. When your tagline aligns with your brand and communicates your mission, you're set up to build brand awareness.