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Free Templates

Turn Customer Data Into Actionable Marketing Resources

Use your research to create buyer personas and hone your marketing and sales efforts to drive sales.

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What You'll Learn

  • The importance of humanizing your target audience.
  • The vital demographic information you need to market and sell to your audience. 
  • How to develop a list of pain points, challenges, goals, and more.
  • Opportunities for honing your content marketing and overall messaging.

More About These Templates

Buyer persona development is an essential first step for your marketing and sales efforts. Use these templates to formalize, document, and share crucial information about your target audience. 

Marketing uses buyer personas to develop content ideas, plan for lead generation campaigns, and determine proper distribution channels. Sales leverages this information to better understand how to conduct outreach, nurture relationships, and foster trust.

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