Get to Know Your Target Audience
Putting the concept of buyer personas on paper can really help you visualize and humanize your target audience.
This is where templates come in handy. When you use templates, you can add the details you need and get a great sense of who your persona is, what they look like, and how they think.
With these details, you're better positioned to craft the right messaging and develop an effective content marketing strategy to help them in the way they want to be helped.
With these templates, you cover all the basics, including:
- Name, job title, industry, company, and location
- A brief biography
- A list of pain points and challenges
- Common objections
- A list of goals
- Your marketing message