Facebook is a viable channel for driving traffic to your site and generating qualified leads in a sustainable way. Every brand, no matter their size or their industry, can turn their company page into a goldmine for business. But competition is growing, which is why you need to know how to cut through noise and stand out from your competitors. 

This tipsheet provides detailed information on 30 tips, tricks, and best practices for optimizing your Facebook marketing efforts and building a massive following for your brand. Follow these insights to brainstorm effective tactics you can use in your current strategy so you can maximize your ROI and close more customers.