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Free Tipsheet

Achieve Sales-Marketing Alignment to Improve Lead Quality

Adopt five actionable solutions to streamline the lead handoff process.

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What You'll Learn

  • Why sales and marketing need to align.
  • Best practices for getting marketing to collaborate with sales. 
  • Five actionable techniques to boost lead quality.
  • The value of sales development, prospect fit matrices, and progressive profiling.

More About This Tipsheet

Marketing gets leads and hands them off to sales. The sales team nurtures the best leads and closes them into customers. A simple process, but it’s not as easy as it sounds. 

With this tipsheet, you can improve how marketing generates leads to improve the quality of them without sacrificing the quantity. This sets sales up for more success with their nurturing and helps them close more customers in less time.

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