Achieving SEO wins comes down to creating quality content that targets keywords and phrases that your ideal buyers are using in their search queries. You need to know how to find those keywords. 

With this tipsheet, you can follow seven simple steps that cover defining your audience and their needs, diversifying your keywords in topics, organizing them, and more. When you follow these action items, you’re bound to climb rankings for search queries that matter. This leads to quality traffic coming to your website.