A strong mission statement is a guiding light for successful companies. When you can develop a concise, results-oriented statement, you motivate your awesome team and get your ideal buyers excited to learn more about your offerings. 

Use this template to learn why a mission statement matters, review top brands' missions to get inspired, and walk through the process of outlining and revising your own mission. After you complete this interactive exercise, you're ready to impress your target audience and rally your employees behind a cause they believe in.