Alignment throughout your organization is essential, especially when you’re striving for growth. If your marketing and sales teams are disconnected, your lead management process suffers – your leads are low quality, your close rates drop, and your revenue flatlines. 

This template explains what sales and marketing alignment looks like, defines the role of a sales-marketing service level agreement (SLA), and walks you through each step of the process of aligning both teams on what their individual and shared goals are and how to report their performance. Once you complete the template, you have a signed document solidifying your lead management process, setting both teams up for success.